Brenda Hipsher

• Sponsor: Calibrite

Brenda K. Hipsher is VP of Sales and Marketing for Calibrite, a color management company committed to bringing the world class color management tools to the photo and video markets. With solutions “powered by X-Rite,” Calibrite is poised to continue the innovation in color management technology that photographers and filmmakers have come to expect and rely upon.

Brenda has enjoyed the photo industry for her entire career. From her early days in the lab business to 18 years in sales and now having moved on to management, marketing and education, she has seen many changes in the industry. Her love of color management comes from those early days in labs making certain that every part of the workflow is controlled and predictable.

Brenda conducts webinars and other educational initiatives for photographers and creatives on the topic of color management in digital photography and videography. Over her 30-year career at MAC Group she continues to share the full breadth of knowledge in the industry at every event.

Sponsored by Calibrite